Using customized disposable Promotional Plastic Cups for branding is no new story, but what is the best way to do so? If you are new in the game, then making sure that your custom cups are well appreciated (and of course, capable of weaving the business-revenue-generation magic) can seem like a daunting task.
But, don’t worry! Here, we are going to let you in on the basic principles that make for good disposable cup brandings. Once you get a hang of it, devising your own from the same principles is not going to be much of a problem. Are you ready? Let’s take a look at what makes the best promotional plastic cups –
1. Keeping The Cup Clean And Simple
If you have had coffee at Starbucks, then you know how important keeping things simple are. Branding done on disposable cups should be visible, but not omnipresent. It should look clean to the eyes. So go minimalistic, follow the KISS (Keep It Simple, Stupid) principle to grab the eyeballs of your target audience.
The simplicity could come from a whole design like a circle or sphere, or something more angular – however, the former has the unique quality of drawing the eyes closer to the branding.
2. Image Over Writing
In case you were thinking of writing the name of your brand in a Promotional Plastic Cups – a logo would perform much better. Clubbing logo with your brand name is the best way out! The human brain processes images a lot faster, almost 60,000 times faster than text. Therefore, if you do want your customers to remember your brand, make sure you have a logo.
So the right play of visuals via your brand logo and crisp content (brand name and a hard-hitting tagline) does the job for you! If you want, you can do away with the tagline. Your promotional tool or the plastic cups must reflect your brand personality.
3. Contrast Is King
Branding is best expressed in contrast and that is one of the main reasons why your custom plastic pet cups must have it too. If you have designed a logo with dark colors, then go for a light background or vice versa.
Make sure that the logo connects your target audience instantaneously without creating a jarring effect to the eyes. The appealing quotient of your brand logo matters in terms of creating the first impression on your customers. Ensuring a higher recall value of your brand logo is a must!
If you abide by these simple principles of branding custom disposable cups, building your brand image and creating a rippling effect will be an easy deal. With time, it will bring your brand to the point where it deserves to be and that will be the true success for your business. So, what are you waiting for? Get creative now!